E-fishNet Project is addressed to fish retailer sector because it is a traditional sector and economically satisfactory, mainly in countries like Spain, Portugal and Iceland due to fish consumption.

Nevertheless, several disadvantages are founded in order to achieve fishmongers. For instance, in Spain there are a clear disadvantage in fishmonger training programs due to the lack of rules and regulations for this profession concluding that most of them do not have training experience. However, there are countries where fishmongers have training programs and they have its own regulation.

Furthermore, fishmongers also have difficulties to find available training programs due to their long working days. In these terms, e-learning training programs are suitable for fishmonger trainings. Nevertheless, they do not have enough knowledge about new technologies and they are not used to manage new technics to be closer to customers, such as marketing tools. The lack of these tools attains serious disadvantages for the sector, leaving the fishmonger profession discredited.


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